Crafted specifically for the NBA star . the Jayson Tatum x Air Jordan 35 ‘Greatest Gift’ showcases a vibrant mix of colors that pay tribute to the athlete’s mother and grandmother. On the left shoe . the red patent leather tongue is embroidered with Tatum’s initials . while a purple midfoot overlay displays his birth year. The latter hue is repeated on toe box detailing inscribed with the phrase ‘Women in Power.’ Custom sockliners give the nod to Jordan Brand’s ‘Fearless Ones’ campaign . spotlighting individuals who strive for positive change within their communities.