Nike SB released the ‘What The Dunk?’ as part of the campaign for “Nothing But the Truth” . their very first feature length skate film featuring the Nike SB Team Riders. Created from 31 different Nike SB Dunks . each part of the ‘What The Dunk?’ is taken directly from those 31 Dunks . including panels . shoelaces . tongues . outsoles and stitching. Out of 31 Dunks . only one was unattainable to consumers. The neon green lining on the left shoe is from the infamous ‘eBay Dunk’ . where it was a 1 of 1. The ‘What The…’ concept has been adopted on a few different shoes . but the Nike SB Dunk started it all.