Inspired by the team colors of the University of North Carolina . the Air Jordan 9 Retro 'For The Love Of The Game' sneaker pays tribute to Michael Jordan’s college hoops career which reinforced his love for basketball. Released in August 2010 . Jordan’s ninth signature shoe comes dressed in Tar Heels colors . sporting a University Blue leather upper that’s surrounded by a patent White mudguard that extends to the heel. Jumpman logos at the midsole and heel counter complete this classic design.